Whilst you may have a website for your psychology business that ticks all the boxes in terms of appearance, functionality, and conversion, unless prospects can find your website, the amount your business benefits from it is limited. This is why SEO is essential because research from the SEO experts at seoperthexperts.com.au has shown, SEO not only boosts website rankings on Google, but it can also bring other benefits to a business.
Let us start with the most obvious way in which SEO can help your psychology business and that is improved search engine rankings. In a world where the internet plays an ever-increasing role, it is a fact that the majority of your potential clients are online. There they search for products and services, and if they are looking for a psychologist, Google is most likely going to be the first place they start their research.
They will probably search for ‘psychologist’, and that search is also likely to have the local area in which they live. This is due to the fact that most people are looking for a local solution, especially for service like psychology. With SEO, the chances of your website appearing on the first page, and better still, in one of the top three positions, makes a huge difference as to how much traffic your website will receive.